WITCH BLISS
Logo design for Witch Bliss, a shop that specializes in spell and ritual items and tarot card readings. Sam sells spell jars, candles, crystals, ritual bath kits, and more! The logo design was inspired by modern witchy aesthetic combined with elements of the owner's business specialties. The main logo design, alternative logo designs, and icons and background were included in the set. I also designed a new shop banner for the Etsy and website store, as well as cover images for the tarot card reading services.
2022
VALLEY ORTHOPEDIC MASSAGE & WELLNESS
Rebranding for Valley Orthopedic Massage And Wellness in Wasilla, Alaska. The concept for the "refresh" was the tree of life using rainbow colors to represent both social diversity and the diversity gathered within their business space. The package included a main logo, secondary logo, alternative color logo options, and custom icon set to be used on the website and beyond.
2022
GIZMO'S DOG DAYCARE
Logo, branding, and website designed for Gizmo's Dog Daycare, Wappingers Falls most family friendly dog daycare. The main graphic design represent's the business's mascot, the owner's own adorable pup Gizmo! The daycare's main clients are small pups, but birds, rodents, reptiles, and other small pets may apply. The project included a primary logo, an alternative logo, and many variations of print and web graphics.
2021
Logo used on product sold on litandco.com.
Black version of logo on white background. Designed to fit mainly on the company's candle products.
Examples of logo in use on storefront and products and labels.
Logo used on product sold on litandco.com.
LIT & CO. CANDLES
One of my first logo designs done a year after my business first opened, and still one of my favorite projects to date. Lit & Co. creates all natural, hand crafted soy candles in over 80 different scents; ready made or custom fragrances. Located in Boise, Idaho. The logo is used on a variety of products and signage.
2013-2018
BLOOMWELL BOTANICALS
Logo design for BloomWell Botanicals, a local Minnesota company dedicated to developing and providing thoughtfully formulated cannabinoid botanical products with an emphasis on high-quality, family-farmed, and local ingredients. Logo set includes the main logo, an alternative logo, and a badge style logo. Product labels designed for the company's premiere full-spec hemp and THC free tinctures.
2020
KAREN MARCUM
Logo design and rebranding for master hair stylist Karen Marcum, who provides VIP private hair transformations out of Danville, California. This logo design pairs the main logo, a combination of symbolism and unique modern typography, with a stylish script signature.
This logo design is meant to work in conjunction with Karen's other brand, Moxi Loxi.
2018
Printed mockup of Karen Marcum logo design.
Complete Karen Marcum logo design on white background, used on website and on print collateral.
Coordinating signature design for Karen Marcum, used alongside KM logo on printed materials.
Printed mockup of Karen Marcum logo design.
Custom Logo Design and Brand Symbol / Icon
Website banner mockup with symbol landing page concept.
Alana Layne logo design, home page alternative logo.
Custom Logo Design and Brand Symbol / Icon
Custom Logo Design and Brand Symbol / Icon
Website banner mockup with symbol landing page concept.
Alana Layne logo design, home page alternative logo.
Custom Logo Design and Brand Symbol / Icon
ALANA LAYNE
Logo design for Alana Layne, a certified and experienced Yoga Therapist and Teacher with a Master’s degrees in Trauma Counseling and Education. The logo design needed to reflect the magic and life-force of nature, with a focus on the cool color and fluidity and movement of water. All encompassing, needed to represent the other services provided under Alana - deep exploration in the fields of natural health, movement and human consciousness. Ayurveda-inspired remedies are hand-crafted with the world's finest organic essential oils. Coordinating labels and business cards are clean and modern to represent a higher end brand.
2018
Moxi Loxi original logo in black and rose gold with rose gold texture for the brand icon.
Postcard size thank you card design to work with brand packaging. Included in physical orders.
The Moxi Loxi brand icon used within the logo and on its own as a brand symbol and accessory.
Moxi Loxi original logo in black and rose gold with rose gold texture for the brand icon.
MOXI LOXI
Logo and branding designed for the line of luxury wigs created by Karen Marcum. Each wig is released as a custom collection with limited-edition wigs. Logo and brand icon, along with brand color and textures, work together across multiple platforms and collateral applications.
This logo design is meant to work in conjunction with Karen Marcum.
2018
FITMIND2BODY
Build Your Mind. Build Your Body. Build Your Life.
Custom logo design and branding for FitMind2Body by Steph Festejo, a professional health & fitness coach, fitness model, and athlete. Logo set includes multiple versions to coordinate together for branding on different platforms and mediums, making the logo as flexible as possible.
Samples include conceptual examples for how to use the logo online and for physical collateral.
2018
Graphic logo design, tagline, and graphic accessory.
Watermark copy of graphic logo design, tagline, and graphic accessory in black.
Simplified black and white copy of logo design used for headers or watermarking.
Graphic logo design, tagline, and graphic accessory.
TAMMY'S FAMILY DAYCARE
Logo and branding designed for Tammy's Family Daycare in Wappingers Falls, New York. The concept was based on an outdated design that was modernized to communicate a more positive, bright, and professional look for the business. This also included print and web collateral, advertising, forms, spreadsheets, month-to-month calendars, and worksheets for the preschool program. All work together cohesively for a stronger visual presence.
2020
BECCA'S HAPPY PAWS PET CARE
Logo design project for Becca's Happy Paws Pet Care, an all service professional pet sitter in Rhinebeck, New York. The branding project included a primary logo redesign, an alternative logo, a watermark copy of the logo, and many variations of print and web graphics. The website redesign was completed through Wix.
2017-2018
www.beccashappypawspetcare.com