Set of Coordinating Collateral
Main Logo Design & Alternates
Alternative Color Schemes
Store Street Sign Concept
Employee Uniform and Ad Poster
Company Symbol
Newspaper Ad Mockup
Corporate Branding Guide


Company Rebranding and Redesign

Natural Foods Retail Business Rebranding Project. Developed for Corporate Identity Class.

Instructed to redesign a logo and branding for an existing small business, and I chose to base my concept on a local business nearby in Red Hook, New York. “Red Hook Natural Foods” rebranding project, giving them a new logo and new branding to be used on collateral pieces and in advertising. Also includes logo alternatives along with the completed logo design, and an identity standards manual. (Stock Images used for project courtesy of AIO Student Library).