BURPEE WILDLIFE SEEDS
Brand Logo Extension Project
Burpee Seed Co. brand extension project for Burpee Wildlife Seeds, a new line of seeds tailored specifically for feeding wildlife creatures (*a fictitious product developed for the project). Series of colored pencil and rough digital logo concepts and final digital logo design for the brand extension. Collateral includes a two sided advertisement on an oversized postcard to promote the new product via a direct mail campaign, a square saddle-stitched seed brochure catalog introducing the new line of seeds for company subscribers, and a Burpee Seed Co. website redesign. The website front page is meant to seamlessly integrate the new product into the existing layout of the brand and advertise the “Wildlife Seeds” on the homepage, prompting customers to purchase. (Stock images used courtesy of AIO Student Library).
Selected as Benchmark Project for Advanced Communications 3010 at AIO, 2015.